This new investment comes after the platform for cross-device measurement and activation successfully entered Germany in 2021, signed a partnership with Vodafone and expanded on its product portfolio. AdScanner has doubled from 50 to 100 employees and tripled its revenue in the last 18 months.
“The most anticipated transformation in the ad industry is manifesting itself in the dynamic changes within TV advertising. Video platforms are now directly competing with traditional broadcasters and the market is calling for solutions and platforms which measure everything that happens on the big screen. This disruption is built on smart and big data. Our TV & video data platform enables all stakeholders – telecom operators, agencies, advertisers and broadcasters – to bring measurement, reach optimization and cross-device campaigns to a new level. We are proud that our approach is recognized and valued by our investors. With this round, we continue our path of success to implementing AdScanner as a leading, international tech standard, actively shaping the new generation of TV and video advertising” said Marin Ćurković, CEO and co-founder of AdScanner.”
“We are super happy to win the race for lead investor and welcome AdScanner into our portfolio. Adscanner’s tech stack and data combined will eventually bridge the gap in the convergence of different video advertising platforms.” said András Dunai, Partner at Lead Ventures.
“AdScanner is setting new tech standards for ad industry, and we are very happy that its uniqueness is confirmed not only by the clients but also by a new investor who is joining AdScanner in this Series A round, to support the dynamic growth and expansion to the new markets.” said Adam Kočík, Managing Partner at J&T Ventures.
“Despite operating in current volatile times Adscanner has shown a tremendous growth of their business and we’re excited to be part of this journey. New funding will facilitate further acceleration of their operations while also making the company more resistant to possible unfavorable market conditions.” Said Jure Mikuž Managing Partner at South Central Ventures.
Jelentős átalakulás zárult le a hazai digitális marketing piacon — az INTREN először 100%-ra növelte tulajdonrészét a JabJab ügynökségben, majd tőkeerős partnertől vont be befektetést a Lead Ventures személyében.
GoodVision Ltd, a London-based startup with the aspiring goal to improve the transportation industry via advanced technology and AI, has just secured a €2,7 million investment for boosting their future growth worldwide